Paving the Future: How Broker Insights is Building the Data Foundation for Insurance’s AI Era

The AI era is changing the world. In commercial insurance, the businesses that will lead the next decade are not just the ones adopting it, but the ones with the data foundation to make it work.

In early 2025, we decided to rebuild our technology from the ground up, with AI at its centre. It was not a decision taken lightly, requiring focus, investment, and a willingness to do things differently. But the rationale was clear: AI is only as good as the data that powers it, and the industry’s existing data infrastructure was not built for what is coming.

The Data Gap is the AI Gap. We’ve Fixed the Data Foundation.

Ninety-three percent of leaders don’t trust the output from their AI systems. The gap isn’t a technology problem – it’s a data problem. Fragmented systems, unstructured records, and inconsistent field naming mean that most placement data is not AI-ready.

We’ve spent a decade solving this. Our data engine ingests, normalises, and resolves data issues from across the broker market, transforming disparate data into clean, structured, AI-ready insight. We process over £10bn GWP every month across more than 40% of the UK broker market – the industry’s largest independent data lake, built on a decade of data-mapping expertise that cannot be replicated.

You can buy AI. You cannot buy years of organised commercial placement data.

Evolving With the Industry’s AI Era.

We recognised early that AI is not a feature to be added, but a shift that demands structural readiness. We’ve evolved our own organisation to reflect this, investing in our data engine, AI capability, reshaping how we work, and ensuring we’re structured to support our customers through the transformation curve ahead.

Broker Insights has closed the data gap to make AI safer, more reliable, and genuinely useful for the commercial insurance industry. We are ready for the intelligence era and we’re here to help make sure our customers are too.